Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2015. Why and when consumers prefer products of user-driven firms. 45. Jahrestagung der Wissenschaftlichen Kommission Marketing, Wien, Österreich, 29.01.-30.01.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Why and when consumers prefer products of user-driven firms |
| Event | 45. Jahrestagung der Wissenschaftlichen Kommission Marketing |
| Year | 2015 |
| Date | 29.01.-30.01. |
| Country | Austria |
| Location | Wien |
Associations
- People
- Schreier, Martin (Details)
- External
- Dahl, Darren
- Fuchs, Christoph
- Organization
- Institute for Marketing Management IN (Details)