Rauschnabel, Philipp A., Herz, Marc, Schlegelmilch, Bodo B., Ivens, Bjoern S. 2015. Brands and Religious Labels: A Spillover Perspective. Journal of Marketing Management. 31 (11-12), 1285-1309.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Marketing Management |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | Brands and Religious Labels: A Spillover Perspective. |
| Volume | 31 |
| Number | 11-12 |
| Year | 2015 |
| Page from | 1285 |
| Page to | 1309 |
| Reviewed? | Y |
| URL | http://www.tandfonline.com/doi/abs/10.1080/0267257X.2015.1013489 |
| DOI | https://doi.org/10.1080/0267257X.2015.1013489 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1080/0267257X.2015.1013489 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Herz, Marc (na, Germany)
- Ivens, Bjoern S. (na, Germany)
- Rauschnabel, Philipp A. (Bundeswehr Universität München, Germany)
- Organization
- Institute for International Marketing Management IN (Details)