Quotation Szöcs, Ilona, Schlegelmilch, Bodo B., Rusch, Thomas, Shamma, Hamed M. 2016. Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation. Journal of the Academy of Marketing Science. 44 (3), 376-396.




This study analyzes the link between cause assessment,corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of the Academy of Marketing Science
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, MAR-A+, STRAT-A, WH-A
Language English
Title Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation.
Volume 44
Number 3
Year 2016
Page from 376
Page to 396
Reviewed? Y
URL http://link.springer.com/article/10.1007/s11747-014-0417-2#
DOI http://dx.doi.org/10.1007/s11747-014-0417-2
Open Access Y
Open Access Link http://dx.doi.org/10.1007/s11747-014-0417-2


Szöcs, Ilona (Former researcher)
Schlegelmilch, Bodo B. (Details)
Rusch, Thomas (Details)
Shamma, Hamed M. (The American University in Cairo, Egypt)
Institute for International Marketing Management IN (Details)
Institute for Managing Sustainability IN (Details)
Competence Center for Empirical Research Methods WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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