Szöcs, Ilona, Schlegelmilch, Bodo B., Rusch, Thomas, Shamma, Hamed M. 2016. Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation. Journal of the Academy of Marketing Science, 44 (3), 376-396.
BibTeX
Abstract
This study analyzes the link between cause assessment,corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of the Academy of Marketing Science |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | FIN-A, MAR-A+, STRAT-A, WH-A |
| Language | English |
| Title | Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation. |
| Volume | 44 |
| Number | 3 |
| Year | 2016 |
| Page from | 376 |
| Page to | 396 |
| Reviewed? | Y |
| URL | http://link.springer.com/article/10.1007/s11747-014-0417-2# |
| DOI | http://dx.doi.org/10.1007/s11747-014-0417-2 |
| Open Access | N |
Associations
- People
- Szöcs, Ilona (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Rusch, Thomas (Details)
- External
- Shamma, Hamed M. (The American University in Cairo, Egypt)
- Organization
- International Marketing Management IN (Details)
- Institute for Managing Sustainability IN (Details)
- Competence Center for Empirical Research Methods WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)