Walla, Peter, Koller, Monika, Bosshard, Shannon. 2014. Truth detection: unbiased brain responses reflecting brand attitude. Retreat on NeuroIS, Gmunden, Österreich, 05.06-07.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Truth detection: unbiased brain responses reflecting brand attitude |
| Event | Retreat on NeuroIS |
| Year | 2014 |
| Date | 05.06-07.06 |
| Country | Austria |
| Location | Gmunden |
Associations
- People
- Walla, Peter (Former researcher)
- Koller, Monika (Details)
- External
- Bosshard, Shannon
- Organization
- Institute for Marketing Management IN (Details)
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5301 Distributive trades (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)