Bosshard, Shannon, Bourke, Jesse, Koller, Monika, Meier, Julia, Walla, Peter. 2014. Applying Electroencephalography to Study Brand Attitude. Annual Conference of the Society for NeuroEconomics, Miami, Vereinigte Staaten/USA, 26.09-28.09.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Applying Electroencephalography to Study Brand Attitude |
| Event | Annual Conference of the Society for NeuroEconomics |
| Year | 2014 |
| Date | 26.09-28.09 |
| Country | United States/USA |
| Location | Miami |
Associations
- People
- Koller, Monika (Details)
- Walla, Peter (Former researcher)
- External
- Bosshard, Shannon
- Bourke, Jesse
- Meier, Julia
- Organization
- Institute for Marketing Management IN (Details)
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5301 Distributive trades (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)