Koller, Monika, Walla, Peter. 2012. Measuring affective information processing in information systems and consumer research - Introducing startle reflex modulation. ICIS Proceedings, Association for Information Systems (AIS) 1-16.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | ICIS Proceedings, Association for Information Systems (AIS) |
| Language | English |
| Title | Measuring affective information processing in information systems and consumer research - Introducing startle reflex modulation |
| Year | 2012 |
| Page from | 1 |
| Page to | 16 |
Associations
- People
- Koller, Monika (Details)
- Walla, Peter (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)
- Institut f. Präsides SO (Details)
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)