Empen, Janine, Loy, Jens-Peter, Weiss, Christoph. 2015. Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market. European Journal of Marketing 49 (5/6): S. 736-759.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | European Journal of Marketing |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-C, STRAT-C, WH-B |
| Language | English |
| Title | Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market |
| Volume | 49 |
| Number | 5/6 |
| Year | 2015 |
| Page from | 736 |
| Page to | 759 |
| URL | http://www.emeraldinsight.com/doi/full/10.1108/EJM-08-2013-0433 |
| DOI | http://dx.doi.org/10.1108/EJM-08-2013-0433 |
Associations
- People
- Empen, Janine (Former researcher)
- Loy, Jens-Peter (Former researcher)
- Weiss, Christoph (Details)
- Organization
- Institute for Economic Policy and Industrial Economics IN (Details)