Empen, Janine, Loy, Jens-Peter, Weiss, Christoph. 2015. Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market. European Journal of Marketing. 49 (5/6), 736-759.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | European Journal of Marketing |
Citation Index | SSCI |
WU-Journal-Rating new | MAR-C, STRAT-C, WH-B |
Language | English |
Title | Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market |
Volume | 49 |
Number | 5/6 |
Year | 2015 |
Page from | 736 |
Page to | 759 |
URL | http://www.emeraldinsight.com/doi/full/10.1108/EJM-08-2013-0433 |
DOI | http://dx.doi.org/10.1108/EJM-08-2013-0433 |
Open Access | N |
Associations
- People
- Empen, Janine (Former researcher)
- Loy, Jens-Peter (Former researcher)
- Weiss, Christoph (Details)
- Organization
- Institute for Economic Policy and Industrial Economics IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5370 Industrial economics (Details)