Abou Nabout, Nadia, Skiera, Bernd, Stepanchuck, Tanja, Gerstmeier, Eva. 2012. An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing. International Journal of Research in Marketing. 29 (1), 68-80.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Journal article |
| Journal | International Journal of Research in Marketing |
| Citation Index | SSCI |
| WU Journalrating 2009 | A+ |
| Starjournal | Y |
| Language | English |
| Title | An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing |
| Volume | 29 |
| Number | 1 |
| Year | 2012 |
| Page from | 68 |
| Page to | 80 |
| DOI | https://doi.org/10.1016/j.ijresmar.2011.07.002 |
| Open Access | N |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Gerstmeier, Eva
- Skiera, Bernd
- Stepanchuck, Tanja
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)