Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal, 23.05-26.05.
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Status of publication | Published |
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Affiliation | External |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising |
Event | 41st Conference of the European Marketing Academy (EMAC) |
Year | 2012 |
Date | 23.05-26.05. |
Country | Portugal |
Location | Lisbon |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)