Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal, 23.05-26.05.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising |
| Event | 41st Conference of the European Marketing Academy (EMAC) |
| Year | 2012 |
| Date | 23.05-26.05. |
| Country | Portugal |
| Location | Lisbon |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)