Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. 34th INFORMS Marketing Science Conference, Boston, Massachusetts, Vereinigte Staaten/USA, 06.06-09.06.
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Status of publication | Published |
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Affiliation | External |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising |
Event | 34th INFORMS Marketing Science Conference |
Year | 2012 |
Date | 06.06-09.06. |
Country | United States/USA |
Location | Boston, Massachusetts |
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- People
- Abou Nabout, Nadia (Details)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)