Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. 34th INFORMS Marketing Science Conference, Boston, Massachusetts, Vereinigte Staaten/USA, 06.06-09.06.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising |
| Event | 34th INFORMS Marketing Science Conference |
| Year | 2012 |
| Date | 06.06-09.06. |
| Country | United States/USA |
| Location | Boston, Massachusetts |
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- Abou Nabout, Nadia (Details)
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- Institute for Interactive Marketing and Social Media IN (Details)