Abou Nabout, Nadia, Skiera, Bernd. 2013. Return on Quality Improvements in Search Engine Marketing. Journal of Interactive Marketing. 26 (3), 141-154.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Journal article |
| Journal | Journal of Interactive Marketing |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | INF-A, MAR-A, STRAT-B, WH-B |
| Language | English |
| Title | Return on Quality Improvements in Search Engine Marketing |
| Volume | 26 |
| Number | 3 |
| Year | 2013 |
| Page from | 141 |
| Page to | 154 |
| DOI | https://doi.org/10.1016/j.intmar.2011.11.001 |
| Open Access | N |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)