Skiera, Bernd, Abou Nabout, Nadia. 2013. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Marketing Science. 32 (2), 213-220.
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Status of publication | Published |
---|---|
Affiliation | External |
Type of publication | Journal article |
Journal | Marketing Science |
Citation Index | SSCI |
WU Journalrating 2009 | A+ |
Starjournal | Y |
Language | English |
Title | PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising |
Volume | 32 |
Number | 2 |
Year | 2013 |
Page from | 213 |
Page to | 220 |
DOI | http://dx.doi.org/10.1287/mksc.1120.0735 |
Open Access | N |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)