Starjournal Quotation Skiera, Bernd, Abou Nabout, Nadia. 2013. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Marketing Science. 32 (2), 213-220.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Marketing Science
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Volume 32
Number 2
Year 2013
Page from 213
Page to 220
DOI http://dx.doi.org/10.1287/mksc.1120.0735
Open Access N

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Abou Nabout, Nadia (Details)
External
Skiera, Bernd
Organization
Institute for Interactive Marketing and Social Media IN (Details)
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