Skiera, Bernd, Abou Nabout, Nadia. 2013. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Marketing Science. 32 (2), 213-220.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Journal article |
| Journal | Marketing Science |
| Citation Index | SSCI |
| WU Journalrating 2009 | A+ |
| Starjournal | Y |
| Language | English |
| Title | PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising |
| Volume | 32 |
| Number | 2 |
| Year | 2013 |
| Page from | 213 |
| Page to | 220 |
| DOI | http://dx.doi.org/10.1287/mksc.1120.0735 |
| Open Access | N |
Associations
- People
- Abou Nabout, Nadia (Details)
- External
- Skiera, Bernd
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)