Gruber, Verena, Schlegelmilch, Bodo B.. 2014. Investor Assocations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making. Academy of Marketing Science - World Marketing Congress, Lima, Peru, 05.08.-08.08.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Investor Assocations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making |
| Event | Academy of Marketing Science - World Marketing Congress |
| Year | 2014 |
| Date | 05.08.-08.08 |
| Country | Peru |
| Location | Lima |
Associations
- People
- Gruber, Verena (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)