Gruber, Verena, Traxler, Nicole, Schlegelmilch, Bodo B.. 2014. An Investigation of CSR Practices in Bottom-of-the-Pyramid Markets, Stakeholders' Perceptions and their Potential for Development and Innovation. 6th International Conference on Corporate Sustainability and Responsibility, Berlin, Deutschland, 08.10.-09.10.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | An Investigation of CSR Practices in Bottom-of-the-Pyramid Markets, Stakeholders' Perceptions and their Potential for Development and Innovation |
| Event | 6th International Conference on Corporate Sustainability and Responsibility |
| Year | 2014 |
| Date | 08.10.-09.10 |
| Country | Germany |
| Location | Berlin |
Associations
- People
- Gruber, Verena (Former researcher)
- Traxler, Nicole (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Competence Center for Nonprofit Organizations and Social Entrepreneurship WE (Details)
- Institute for International Marketing Management IN (Details)