Stangl, Barbara, Reutterer, Thomas. 2014. The Role of Emotions in a price promotion setting. In Global Marketing Conference Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 458-467. Singapore:
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | The Role of Emotions in a price promotion setting |
Title of whole publication | Global Marketing Conference Proceedings |
Editor | Global Alliance of Marketing & Management Associations |
Page from | 458 |
Page to | 467 |
Location | Singapore |
Year | 2014 |
URL | http://dx.doi.org/10.15444/GMC2014.02.09.01 |
Associations
- People
- Stangl, Barbara (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)