Stangl, Barbara, Reutterer, Thomas. 2014. The Role of Emotions in a price promotion setting. In Global Marketing Conference Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 458-467. Singapore:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Role of Emotions in a price promotion setting |
| Title of whole publication | Global Marketing Conference Proceedings |
| Editor | Global Alliance of Marketing & Management Associations |
| Page from | 458 |
| Page to | 467 |
| Location | Singapore |
| Year | 2014 |
| URL | http://dx.doi.org/10.15444/GMC2014.02.09.01 |
Associations
- People
- Stangl, Barbara (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)