Quotation Stangl, Barbara, Reutterer, Thomas. 2014. The Role of Emotions in a price promotion setting. In Global Marketing Conference Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 458-467. Singapore:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Role of Emotions in a price promotion setting
Title of whole publication Global Marketing Conference Proceedings
Editor Global Alliance of Marketing & Management Associations
Page from 458
Page to 467
Location Singapore
Year 2014
URL http://dx.doi.org/10.15444/GMC2014.02.09.01

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People
Stangl, Barbara (Former researcher)
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
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