Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2014. Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design. In AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms, Hrsg. Rebecca Hamilton und Alberto Sa Vinhas, M-20-M-21. San Francisco: American Marketing Association.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design |
| Title of whole publication | AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms |
| Editor | Rebecca Hamilton und Alberto Sa Vinhas |
| Page from | M-20 |
| Page to | M-21 |
| Location | San Francisco |
| Publisher | American Marketing Association |
| Year | 2014 |
Associations
- People
- Zniva, Robert (Details)
- Lienbacher, Eva (Former researcher)
- Schnedlitz, Peter (Details)
- Organization
- Institute for Retailing & Data Science IN (Details)