Zniva, Robert, Lienbacher, Eva, Schnedlitz, Peter. 2014. Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design. AMA Summer Marketing Educators Conference, San Francisco, Vereinigte Staaten/USA, 01.08.-03.08..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design |
| Event | AMA Summer Marketing Educators Conference |
| Year | 2014 |
| Date | 01.08.-03.08. |
| Country | United States/USA |
| Location | San Francisco |
| URL | https://www.ama.org/events-training/Conferences/Pages/AMA-2014-Summer-Marketing-Educators-Conference.aspx |
Associations
- People
- Zniva, Robert (Details)
- Lienbacher, Eva (Former researcher)
- Schnedlitz, Peter (Details)
- Organization
- Institute for Retailing & Data Science IN (Details)