Mitchell, V.-W., Schlegelmilch, Bodo B., Mone, S.D.. 2014. Beyond A Dyadic View On Value Co-Creation: A Multi-Actor Perspective from Business Networking Events. Global Marketing Conference, Singapur, Singapur, 15.08.-18.08..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Beyond A Dyadic View On Value Co-Creation: A Multi-Actor Perspective from Business Networking Events |
| Event | Global Marketing Conference |
| Year | 2014 |
| Date | 15.08.-18.08. |
| Country | Singapore |
| Location | Singapur |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Mitchell, V.-W. (Cass Business School, United Kingdom)
- Mone, S.D.
- Organization
- Institute for International Marketing Management IN (Details)