Schlegelmilch, Bodo B.. 2014. International Product, Pricing, and Promotion Strategies. In Proceedings of the 56th Academy of International Business Conference, Hrsg. Academy of International Business, ---. Vancouver, Canada:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | International Product, Pricing, and Promotion Strategies |
| Title of whole publication | Proceedings of the 56th Academy of International Business Conference |
| Editor | Academy of International Business |
| Page from | - |
| Page to | - |
| Location | Vancouver, Canada |
| Year | 2014 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)