Quotation Fisch, Jan Hendrik, Ross, Jan-Michael. 2014. Timing decisions in new product development for international markets: A review and directions for empirical research. Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP). 36 (2), 151-159.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP)
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Timing decisions in new product development for international markets: A review and directions for empirical research
Volume 36
Number 2
Year 2014
Page from 151
Page to 159
DOI https://doi.org/10.15358/0344-1369_2014_2_151
Open Access N

Associations

People
Fisch, Jan Hendrik (Details)
External
Ross, Jan-Michael (Imperial College, United Kingdom)
Organization
International Business (Details)
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