Quotation Spiekermann, Sarah, Korunovska, Jana. 2014. About the Importance of Interface Complexity and Entropy for Online Information Sharing. Behaviour and Information Technology 33 (6): 636-645.




In this paper, we describe two experiments that show the powerful influence of interface complexity and entropy on online information sharing behaviour. 134 participants were asked to do a creativity test and answer six open questions against three different screen backgrounds of increasing complexity. Our data shows that, as an interface becomes more complex and has more entropy users refer less to themselves and show less information sharing breadth. However, their verbal creativity and information sharing depth do not suffer in the same way. Instead, an inverse U shaped relationship between interface complexity and creativity as well as information sharing depth can be observed: Users become more creative and thoughtful until a certain tipping point of interface complexity is reached. At that point, creativity and th inking suffer, leading to significantly less disclosure. This result challenges the general HCI assumption that simplicity is always best for computers interface design , as users'creativity and information sharing depth initially increases with more interface complexity. Our results suggest that the Yerkes Dodson Law may be a key theory underlying online creativity and depth of online disclosures.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Behaviour and Information Technology
Citation Index SSCI
Language English
Title About the Importance of Interface Complexity and Entropy for Online Information Sharing
Volume 33
Number 6
Year 2014
Page from 636
Page to 645
Reviewed? Y
URL http://ec-wu.at/spiekermann/publications/2013_Entropy_CiHB_v12finalcirc.pdf


Spiekermann-Hoff, Sarah (Details)
Korunovska, Jana (Details)
Institute for Information Systems and Society IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
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