Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2011. There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises. Academy of Marketing Science World Marketing Congress, Reims, Frankreich, 19.07.-23.07..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises |
| Event | Academy of Marketing Science World Marketing Congress |
| Year | 2011 |
| Date | 19.07.-23.07. |
| Country | France |
| Location | Reims |
Associations
- People
- Haas-Kotzegger, Ursula (Details)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)