Haas-Kotzegger, Ursula, I., Assiouras, Schlegelmilch, Bodo B., G., Skourtis. 2011. Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.11.-30.11.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement |
| Event | Australian and New Zealand Marketing Academy Conference (ANZMAC) |
| Year | 2011 |
| Date | 28.11.-30.11 |
| Country | Australia |
| Location | Perth |
Associations
- People
- Haas-Kotzegger, Ursula (Details)
- Schlegelmilch, Bodo B. (Details)
- External
- G., Skourtis
- I., Assiouras
- Organization
- Institute for International Marketing Management IN (Details)