Götze, Elisabeth, Prange, Christiane, Uhrovska, Iveta. 2009. Children's Impact on Innovation Decision Making. A Diary Study. European Journal of Marketing 43 (1/2): 264-295.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | European Journal of Marketing |
Citation Index | SSCI |
WU-Journal-Rating new | MAR-C, STRAT-C, WH-B |
Language | English |
Title | Children's Impact on Innovation Decision Making. A Diary Study. |
Volume | 43 |
Number | 1/2 |
Year | 2009 |
Page from | 264 |
Page to | 295 |
Reviewed? | Y |
Associations
- People
- Götze, Elisabeth (Details)
- Prange, Christiane (Former researcher)
- External
- Uhrovska, Iveta
- Organization
- Institute for International Marketing Management IN (Details)