Götze, Elisabeth, Prange, Christiane, Uhrovska, Iveta. 2009. Children's Impact on Innovation Decision Making. A Diary Study. European Journal of Marketing 43 (1/2): 264-295.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | European Journal of Marketing |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-C, STRAT-C, WH-B |
| Language | English |
| Title | Children's Impact on Innovation Decision Making. A Diary Study. |
| Volume | 43 |
| Number | 1/2 |
| Year | 2009 |
| Page from | 264 |
| Page to | 295 |
| Reviewed? | Y |
Associations
- People
- Götze, Elisabeth (Details)
- Prange, Christiane (Former researcher)
- External
- Uhrovska, Iveta
- Organization
- Institute for International Marketing Management IN (Details)