Quotation Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. In European Marketing Academy 42nd Annual Conference, Hrsg. Forthcoming, 00-00. Valencia: EMAC.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search
Title of whole publication European Marketing Academy 42nd Annual Conference
Editor Forthcoming
Page from 00
Page to 00
Location Valencia
Publisher EMAC
Year 2014

Associations

People
Karpienko, Radoslaw (Former researcher)
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
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