Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. EMAC Annual Conference, Valencia, Spanien, 03.06-07.06.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search |
Event | EMAC Annual Conference |
Year | 2014 |
Date | 03.06-07.06 |
Country | Spain |
Location | Valencia |
Associations
- People
- Karpienko, Radoslaw (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)