König, Andreas, Fehn, Angela, Puck, Jonas. Forthcoming. Primary or Complex? Using Metaphors to Communicate Strategy in MNCs. 76. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft, Leipzig, Deutschland, 11.06.-13.06..
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| Affiliation | WU |
|---|---|
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Primary or Complex? Using Metaphors to Communicate Strategy in MNCs |
| Event | 76. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft |
| Year | 2014 |
| Date | 11.06.-13.06. |
| Country | Germany |
| Location | Leipzig |
Associations
- People
- Puck, Jonas (Details)
- External
- Fehn, Angela (Universität Passau, Germany)
- König, Andreas (Universität Passau, Germany)
- Organization
- Institute for International Business (Puck) (Details)