Quotation Bartik, Daniela, Höltl, Andrea, Brandtweiner, Roman. 2013. The leverage of corporate environmental protection on employee motivation. In: Sustainable Development and Planning VI, Hrsg. Brebbia, C.A., 55-66. Ashurst, Southhampton, UK: WITPress.




Corporate environmental protection is nowadays no longer just a marketing tool or an annoying necessity for a good reputation, but for many companies an integrated element of the corporate culture and of doing business. In a case study of a company in Austria, this paper investigates a feasible additional advantage for corporate environmental protection in terms of a positive leverage on employee motivation. After giving an overview of the most important theoretical approaches and tools regarding corporate responsibility, incentives, and employee motivation, the influence of the environmental protection concept of Kommunalkredit Austria AG on the job motivation of its employees is analysed on the basis of a questionnaire covering all corporate responsibility related topics. The results show a spill-over effect of a company's increased social responsibility on the behaviour and performance of the employees


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title The leverage of corporate environmental protection on employee motivation
Title of whole publication Sustainable Development and Planning VI
Editor Brebbia, C.A.
Page from 55
Page to 66
Location Ashurst, Southhampton, UK
Publisher WITPress
Year 2013


Brandtweiner, Roman (Details)
Bartik, Daniela (FH des bfi Wien, Austria)
Höltl, Andrea (Donau Universität Krems, Austria)
Institute for Information Management and Control IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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