Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumers' Experiences of Product-Harm Crises. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Conceptualizing Consumers' Experiences of Product-Harm Crises |
| Title of whole publication | Proceedings of the 41st European Marketing Academy |
| Editor | EMAC |
| Page from | - |
| Page to | - |
| Location | Portugal |
| Year | 2012 |
Associations
- People
- Haas-Kotzegger, Ursula (Details)
- Schlegelmilch, Bodo B. (Details)
- Organization
- International Office (LV) (Details)
- Institute for International Marketing Management IN (Details)