Ring, A., Diamantopoulos, Adamantios, Schlegelmilch, Bodo B.. 2012. Drivers of Export Segmentation Effectiveness. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal: -.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Drivers of Export Segmentation Effectiveness |
| Title of whole publication | Proceedings of the 41st European Marketing Academy |
| Editor | EMAC |
| Page from | - |
| Page to | - |
| Location | Portugal |
| Publisher | - |
| Year | 2012 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Diamantopoulos, Adamantios (University Vienna, Austria)
- Ring, A.
- Organization
- Institute for International Marketing Management IN (Details)