Robson, M.J., Katsikeas, C.S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2013. Alliance Capability, Tie Strength, and Performance in International Strategic Alliances. Winter Marketing Educators' Conference, Las Vegas, Vereinigte Staaten/USA, 15.02.-17.02..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Alliance Capability, Tie Strength, and Performance in International Strategic Alliances |
| Event | Winter Marketing Educators' Conference |
| Year | 2013 |
| Date | 15.02.-17.02. |
| Country | United States/USA |
| Location | Las Vegas |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Katsikeas, C.S.
- Pramböck, Barbara (Austria)
- Robson, M.J.
- Organization
- Institute for International Marketing Management IN (Details)