Schlegelmilch, Bodo B., McGoldrick, P., Gruber, Verena, Newholm, T.. 2013. Integrating Social and Environmental Aspects into the Country-of-Origin (coO) Construct: Why a Reconceptualizaton of CoO is Necessary.. Academy of International Business, Istanbul, Türkei, 03.07-06.07..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Integrating Social and Environmental Aspects into the Country-of-Origin (coO) Construct: Why a Reconceptualizaton of CoO is Necessary. |
| Event | Academy of International Business |
| Year | 2013 |
| Date | 03.07-06.07. |
| Country | Turkey |
| Location | Istanbul |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Gruber, Verena (Former researcher)
- External
- McGoldrick, P.
- Newholm, T.
- Organization
- Institute for International Marketing Management IN (Details)