Diamantopoulos, Adamantios, Ring, Amata, Schlegelmilch, Bodo B., Doberer, Eva. 2014. Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance. Journal of International Marketing. 22 (1), 39-61.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of International Marketing |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | FIN-A, MAR-A, STRAT-B, WH-B |
| Language | English |
| Title | Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance. |
| Volume | 22 |
| Number | 1 |
| Year | 2014 |
| Page from | 39 |
| Page to | 61 |
| DOI | https://doi.org/10.1509/jim.13.0075 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1509/jim.13.0075 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Diamantopoulos, Adamantios (University Vienna, Austria)
- Doberer, Eva (University Vienna, Austria)
- Ring, Amata (University Vienna, Austria)
- Organization
- Institute for International Marketing Management IN (Details)