Schlegelmilch, Bodo B., Öberseder, Magdalena. 2012. Half a Century of Marketing Ethics: Shifting Perspectives and EMerging Trends. In: Marketing Ethics, Hrsg. Smith, N.C. and Murphy, p.E., ---. UK: Sage.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Half a Century of Marketing Ethics: Shifting Perspectives and EMerging Trends |
| Title of whole publication | Marketing Ethics |
| Editor | Smith, N.C. and Murphy, p.E. |
| Page from | - |
| Page to | - |
| Location | UK |
| Publisher | Sage Publications |
| Year | 2012 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Öberseder, Magdalena (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)