Spicko, Gerlinde, Resch, Doris. 2013. Stereotypische Darstellungen der Frau in der Printwerbung. transfer - Werbeforschung & Praxis (1): 54-61.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Stereotypische Darstellungen der Frau in der Printwerbung |
| Number | 1 |
| Year | 2013 |
| Page from | 54 |
| Page to | 61 |
Associations
- People
- Spicko, Gerlinde (Details)
- External
- Resch, Doris
- Organization
- Institute for Marketing and Consumer Research IN (Details)