Spicko, Gerlinde, Resch, Doris. 2013. Stereotypische Darstellungen der Frau in der Printwerbung. transfer - Werbeforschung & Praxis (1): 54-61.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Journal | Transfer. Werbeforschung & Praxis |
WU-Journal-Rating new | MAR-D, STRAT-D |
Language | German |
Title | Stereotypische Darstellungen der Frau in der Printwerbung |
Number | 1 |
Year | 2013 |
Page from | 54 |
Page to | 61 |
Associations
- People
- Spicko, Gerlinde (Details)
- External
- Resch, Doris
- Organization
- Institute for Marketing and Consumer Research IN (Details)