Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. SCP Society of Consumer Psychology Conference, Florenz, Italien, 29.06. - 01.07..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Self-customization effects on brand extension |
| Event | SCP Society of Consumer Psychology Conference |
| Year | 2012 |
| Date | 29.06. - 01.07. |
| Country | Italy |
| Location | Florenz |
Associations
- People
- Kaiser, Ulrike (Details)
- Schreier, Martin (Details)
- External
- Ofir, Chezy
- Organization
- Institute for Marketing Management IN (Details)