Quotation Judt, Ewald. 2008. Creating added-value Services for card products to promote customer loyalty. The IEA & Marketforce's Inaugural Conference:The Future of Cards and Payments, London, Gro├čbritannien, 02.07.-03.07.. Invited Talk


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Creating added-value Services for card products to promote customer loyalty
Event The IEA & Marketforce's Inaugural Conference:The Future of Cards and Payments
Year 2008
Date 02.07.-03.07.
Country United Kingdom
Location London
Invited Talk Y

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Judt, Ewald (Details)
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Institute for Marketing Management IN (Details)
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