Löhndorf, Birgit. 2008. How Marketing Planning Can Contribute to Company Performance. Diplomarbeit, Universität Mannheim.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Diploma thesis |
| Language | English |
| Title | How Marketing Planning Can Contribute to Company Performance |
| Academic institution | Universität Mannheim |
| Year | 2008 |
Associations
- People
- Löhndorf, Birgit (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)