Löhndorf, Birgit. 2008. How Marketing Planning Can Contribute to Company Performance. Diplomarbeit, Universität Mannheim.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Diploma thesis |
Language | English |
Title | How Marketing Planning Can Contribute to Company Performance |
Academic institution | Universität Mannheim |
Year | 2008 |
Associations
- People
- Löhndorf, Birgit (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)