Löhndorf, Birgit, Diamantopoulos, Adamantios. 2011. How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification. 2nd International Colloquium on Consumer-Brand Relationships, Winter Park/Orlando, Vereinigte Staaten/USA, 17.03.-19.03..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification |
| Event | 2nd International Colloquium on Consumer-Brand Relationships |
| Year | 2011 |
| Date | 17.03.-19.03. |
| Country | United States/USA |
| Location | Winter Park/Orlando |
Associations
- People
- Löhndorf, Birgit (Former researcher)
- External
- Diamantopoulos, Adamantios
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)