Löhndorf, Birgit, Diamantopoulos, Adamantios. 2011. How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification. 2nd International Colloquium on Consumer-Brand Relationships, Winter Park/Orlando, Vereinigte Staaten/USA, 17.03.-19.03..
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | How Employee-Brand Relationships and Employee-Work Relationships Can Turn Employees into Brand Champions through Organizational Identification |
Event | 2nd International Colloquium on Consumer-Brand Relationships |
Year | 2011 |
Date | 17.03.-19.03. |
Country | United States/USA |
Location | Winter Park/Orlando |
Associations
- People
- Löhndorf, Birgit (Former researcher)
- External
- Diamantopoulos, Adamantios
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)