Löhndorf, Birgit, Herz, Marc, Diamantopoulos, Adamantios. 2010. The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intention. 4th German-French-Austrian Conference on Quantitative Marketing, Wien, Österreich, 16.09.-28.09..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intention |
| Event | 4th German-French-Austrian Conference on Quantitative Marketing |
| Year | 2010 |
| Date | 16.09.-28.09. |
| Country | Austria |
| Location | Wien |
Associations
- People
- Löhndorf, Birgit (Former researcher)
- External
- Diamantopoulos, Adamantios
- Herz, Marc
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)