Ganassali, Stéphane, Moscarola, Jean, Mestrallet, Anne Sophie, Buber, Renate, Laaksonen, Pirjo, Hellén, Katarina, Grunert, Klaus, Rosendahl, Jacob, Zucchella, Antonella, Cerchiello, Paola, Hagen, Birgit, Wiedmann, Klaus Peter, Behrens, Stefan, Hennigs, Nadine, Kenyon, Alexandra. 2013. Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol. In: Consumption Culture in Europe, Hrsg. Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann, 116-165. Hershey, PA: IGI Global.
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Abstract
After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the "wall of pictures" protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is successively presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes has shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol |
| Title of whole publication | Consumption Culture in Europe |
| Editor | Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann |
| Page from | 116 |
| Page to | 165 |
| Location | Hershey, PA |
| Publisher | IGI Global |
| Year | 2013 |
| ISBN | 978-1-4666-2857-1 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Buber, Renate (Details)
- External
- Behrens, Stefan (University of Hannover, Germany)
- Cerchiello, Paola (University of Pavia, Italy)
- Ganassali, Stéphane (University of Savoie, France)
- Grunert, Klaus (Aarhus University, Denmark)
- Hagen, Birgit (University of Pavia, Italy)
- Hellén, Katarina (University of Vaasa, Finland)
- Hennigs, Nadine (University of Hannover, Germany)
- Kenyon, Alexandra (Leeds Metropolitan University, United Kingdom)
- Laaksonen, Pirjo (University of Vaasa, Finland)
- Mestrallet, Anne Sophie (University of Savoie, France)
- Moscarola, Jean (University of Savoie, France)
- Rosendahl, Jacob (Aarhus University, Denmark)
- Wiedmann, Klaus Peter (University of Hannover, Germany)
- Zucchella, Antonella (University of Pavia, Italy)
- Organization
- Institute for Nonprofit Management IN (Details)
- Management DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5320 Marketing (Details)
- 5405 Empirical social research (Details)