Penz, Elfriede, Sinkovics, Rudolf. 2013. Triangulating consumers' perceptions of payment systems by using social
representations theory: A multi-method approach. Journal of Consumer Behaviour 12 293-306.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Consumer Behaviour |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | Triangulating consumers' perceptions of payment systems by using social representations theory: A multi-method approach |
| Volume | 12 |
| Year | 2013 |
| Page from | 293 |
| Page to | 306 |
| Reviewed? | Y |
Associations
- People
- Penz, Elfriede (Details)
- Sinkovics, Rudolf (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)