Penz, Elfriede, Sinkovics, Rudolf. 2013. Triangulating consumers' perceptions of payment systems by using social
representations theory: A multi-method approach. Journal of Consumer Behaviour 12 293-306.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Journal of Consumer Behaviour |
Citation Index | SSCI |
WU-Journal-Rating new | MAR-C, STRAT-C |
Language | English |
Title | Triangulating consumers' perceptions of payment systems by using social representations theory: A multi-method approach |
Volume | 12 |
Year | 2013 |
Page from | 293 |
Page to | 306 |
Reviewed? | Y |
Associations
- People
- Penz, Elfriede (Details)
- Sinkovics, Rudolf (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)