Bauer, Stefan, Amin Sobhani, Roya. 2013. Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry. The 21st International Business Information Management Association Conference, Wien, Österreich, 27.06.-28.06..
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry |
Event | The 21st International Business Information Management Association Conference |
Year | 2013 |
Date | 27.06.-28.06. |
Country | Austria |
Location | Wien |
Associations
- People
- Bauer, Stefan (Details)
- Amin Sobhani, Roya (Former researcher)
- Organization
- Institute for Information Management and Control IN (Details)