Bauer, Stefan, Amin Sobhani, Roya. 2013. Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry. The 21st International Business Information Management Association Conference, Wien, Österreich, 27.06.-28.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Exploratory Research on Social Media Marketing Usage in Small and Medium-sized Enterprises in the Hotel and Gastronomy Industry |
| Event | The 21st International Business Information Management Association Conference |
| Year | 2013 |
| Date | 27.06.-28.06. |
| Country | Austria |
| Location | Wien |
Associations
- People
- Bauer, Stefan (Details)
- Amin Sobhani, Roya (Former researcher)
- Organization
- Institute for Information Management and Control IN (Details)