Fuchs, Christoph, Schreier, Martin. 2013. Why Consumers Prefer Products of User-Driven Firms: A Social Identity Account. EMAC European Marketing Academy Conference, Istanbul, Türkei, 04.06.-07.06.. Invited Talk
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Why Consumers Prefer Products of User-Driven Firms: A Social Identity Account |
| Event | EMAC European Marketing Academy Conference |
| Year | 2013 |
| Date | 04.06.-07.06. |
| Country | Turkey |
| Location | Istanbul |
| Invited Talk | Y |
Associations
- People
- Schreier, Martin (Details)
- External
- Fuchs, Christoph
- Organization
- Institute for Marketing Management IN (Details)