Hatak, Isabella and Schmid, Judith and Rößl, Dietmar. 2013. Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis. 58th ICSB World Conference, Ponce, Puerto Rico, 20.06.- 23.06.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Entrepreneurial Marketing as a Coping Strategy within an Economic Crisis |
Event | 58th ICSB World Conference |
Year | 2013 |
Date | 20.06.- 23.06 |
Country | Puerto Rico |
Location | Ponce |
Associations
- People
- Hatak, Isabella (Former researcher)
- Rößl, Dietmar (Details)
- External
- Schmid, Judith (Austria)
- Organization
- Institute for Small Business Management and Entrepreneurship IN (Details)