Quotation Fuhrmann, Bettina, Bengtsson, Lars. 2013. Business Students and Their Hypotheses on Teaching Effectiveness. In Proceedings of the 15th Conference of the International Academy of Management and Business, Hrsg. IAMB, 1-9. Lissabon:




It is undisputed that teaching business requires profound knowledge of the subject and preferably also work experience in some fields of business. Whether pedagogical education, particularly knowledge of findings of empirical educational research, is also needed to become an effective business teacher is often heatedly debated. The main objective of this paper addresses the question of whether business students can safely depend on their experience and/or intuition when answering pedagogical questions. It examines whether they are able to predict or anticipate the results of hypothesis testing in the pedagogically relevant fields of educational quality by simply referring to their past experiences and their observations in everyday life. The results show that it is not reliable to depend solely on intuition and experience when pedagogical questions need to be answered. Between 11,9% and 85,1% of the respondents went against research with their beliefs. Results of hypothesis testing are obviously not self-evident and people, particularly those who want to teach, need to be very careful when relying on their experience, beliefs, and intuition. Therefore, it is indispensable that business teachers are not only experts in business but also have a profound knowledge of what constitutes effective teaching.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Business Students and Their Hypotheses on Teaching Effectiveness
Title of whole publication Proceedings of the 15th Conference of the International Academy of Management and Business
Editor IAMB
Page from 1
Page to 9
Location Lissabon
Year 2013


Fuhrmann, Bettina (Details)
Bengtsson, Lars (Lund University, Sweden)
Institute for Business Education IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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