Quotation Franke, Nikolaus, Hader, Christopher. 2014. Mass or only "niche" customization? Why we should interpret configuration toolkits as learning instruments. Journal of Product Innovation Management (JPIM) 31 (6): S. 1214-1234.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Product Innovation Management (JPIM)
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAR-A+, STRAT-A, WH-A
Language English
Title Mass or only "niche" customization? Why we should interpret configuration toolkits as learning instruments
Volume 31
Number 6
Year 2014
Page from 1214
Page to 1234
Reviewed? Y
URL https://www.wu.ac.at/fileadmin/wu/d/i/entrep/4_forschung/full-text-papers/franke_hader_2014_mass_or_niche_customization.pdf_.pdf
DOI http://dx.doi.org/10.1111/jpim.12137

Associations

People
Franke, Nikolaus (Details)
Hader, Christopher (Former researcher)
Organization
Institute for Entrepreneurship and Innovation IN (Details)
Research Institute for Family Business FI (Details)
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