Quotation Pruckner, Gerald J., Sausgruber, Rupert. 2013. Honesty on the Streets: A Field Study on Newspaper Purchasing. Journal of the European Economic Association 11 (3), 661-679.




Many publishers use an honor system for selling newspapers in the street. We conducted a field experiment to study honesty in this market, finding that a moral reminder increases the level of honesty in payments, whereas the same message has no effect on whether one is honest. Reminding customers of the legal norm has no effect. We argue that these results are consistent with a preference for honesty, based on an internalized social norm. Auxiliary evidence suggests that the moral message remains effective when it is posted for longer periods, and even when it is removed again.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of the European Economic Association
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, VW-A, WH-A
Language English
Title Honesty on the Streets: A Field Study on Newspaper Purchasing
Volume 11
Number 3
Year 2013
Page from 661
Page to 679
URL https://academic.oup.com/jeea/article-lookup/doi/10.1111/jeea.12016
DOI http://dx.doi.org/10.1111/jeea.12016


Sausgruber, Rupert (Details)
Pruckner, Gerald J.
Department of Economics (Sausgruber) (Details)
Department of Economics DP (Details)
Research Institute for International Taxation FI (Details)
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