Reutterer, Thomas, Ozimec, Ana-Marija, Natter, Martin. 2012. On the Adoption of Visual Heuristics in GIS-based Marketing Decision Making. 41st EMAC Conference, Lisbon, Portugal, 22.05.-25.05..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | On the Adoption of Visual Heuristics in GIS-based Marketing Decision Making |
| Event | 41st EMAC Conference |
| Date | 22.05.-25.05. |
| Location | Lisbon |
| Country | Portugal |
| Year | 2012 |
Associations
- People
- Reutterer, Thomas (Details)
- Natter, Martin (Former researcher)
- External
- Ozimec, Ana-Marija (Goethe University Frankfurt, Germany)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)