Gruber, Verena, Schlegelmilch, Bodo B.. 2013. Sustainable or Conventional? Exploring the Fit of Sustainability Attributes. Academy of Marketing Science World Marketing Congress, Melbourne, Australien, 17.07.-20.07..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Sustainable or Conventional? Exploring the Fit of Sustainability Attributes |
| Event | Academy of Marketing Science World Marketing Congress |
| Year | 2013 |
| Date | 17.07.-20.07. |
| Country | Australia |
| Location | Melbourne |
Associations
- People
- Gruber, Verena (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)